Dartmouth Caring Case Study
KEY RESULTS
Filming and editing several videos for the Dartmouth Caring.
Helped a local charitable organisation in Dartmouth gain more social media exposure.
Put a system in place for managing and posting to the social media channels of Dartmouth Caring.
Assisted Dartmouth Caring in obtaining more donors to the organisation.
Consulted on digital marketing and kept the charity up to date with online media trends.
Digital Consulting, Social Media Management, Graphic Design, SEO, Videography
SKILLS USED
DURATION
June 2022 - Present
POSITION
USEFUL LINKS
Freelance Digital Marketing Specialist & Videographer
INTRODUCTION
Dartmouth Caring
Dartmouth Caring is a community, volunteer led organisation which looks after the residents of Dartmouth and the South Hams surrounding villages with care in all varieties.
Dartmouth Caring offers a wide range of clubs, activities, and support services to enhance the well-being of members. From the Memory Café and Lunch Club to the Visually Impaired Reading Group and Bereavement Group, they provide social and emotional support for various needs.
Dartmouth Caring wanted to increase awareness of their volunteer run clubs for residents in Dartmouth. As a Devon-based freelance digital marketing specialist and as this was also my hometown from age 7, I aim to help Dartmouth Caring promote these clubs and services through effective online strategies.
OBJECTIVES
Main Responsibilities
To train and assist the Engagement Manager and the General Manager of Dartmouth Caring in creating a communications and engagement strategy for Dartmouth Caring.
To create video content and other social media content to showcase the work and activities of the charity.
To optimise the website for search engines (SEO) by improving all on-page, off-page and technical SEO aspects where possible and improve search engine visibility.
To consult on the best digital communications and marketing software for the charity to encourage donations, hire and manage volunteers and fundraise.
VIDEO PRODUCTION
Filming & Editing
I have regularly helped film a series of social media content, adverts, explainer and documentary style charity videos for Dartmouth Caring.
Filming has taken place over a year and half to gather footage and is saved within a shared memory database with Dartmouth Caring, so that the content can be re-used at a later stage for different purposes.
This video was created for Dartmouth Caring to encourage more people within the local community to volunteer.
